Avoid short term SEO tricks

Avoid short term SEO tricks

Avoid short term SEO tricks

Well, awesome websites that have been optimized for all the aspects we mentioned earlier in our Blog. (What Holistic SEO Search Engine Optimization Entails) have a lower bounce rate. Which is the rate at which people leave the website without performing an action. People are less likely to stick around when the feel like the website isn’t giving them what they’re looking for. If the website looks secure and safe, it shows information clearly and it’s quick to navigate. There’s a higher chance people will stick around and browse. Also they have a much higher chance of receiving social media attention. If nobody ever talks about your website, how can Google keep thinking it’s a good site?

Awesome websites will also result in higher conversion rates. A conversion happens every time a visitor completes a desired action on your website, like buying a product. If the audience likes and understands your website. The chance of them buying your products or returning to your website is much higher.

What to avoid?

Holistic SEO also about avoid short term tricks. Websites that use tricks like these exploit loopholes in the Google algorithm to try to rank higher than they deserve. A few examples include:

1- keyword stuffing

Avoid short term SEO tricks

Where sites fill their pages with keywords or numbers. These keywords often appear out of context for example in a list or group. Sometimes they even use white text to hide the fact that they are stuffing keywords.

2- Link buying and link trading

Avoid short term SEO tricks

Some sites try to rank higher by buying links. This includes paying for links, but also sending someone a free product in exchange for link.

3- Page swapping

Avoid short term SEO tricks

It’s a trick for getting ranked for one page. And then after the page has attained a good position in the search results, replacing that page for another.

Google has updated its algorithms to deal with these tricks, with the updates, these results were heavily penalized. Using similar tactics can get you banned from Google for a long period of time.

What you have to do is to create a sustainable SEO strategy. Which will not only have you rank today but in the long run as well. The better Google’s algorithm becomes, the less effective short term tactics will be.

This information have been quoted from Yoast Academy. For more lectures you can visit their website. https://academy.yoast.com/courses/