What Holistic SEO Entails

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You could compare designing a website to designing a house, when you design a house you want it to look nice and be comfortable to live in, but you also have to think about less obvious things like plumbing. Having awesome plumbing won’t improve your living experience straight away, but it will in the long run. In short, we look at all of the things that make a websites awesome. Your primary goal should be to build and maintain the best possible website. Ranking and Google will like improve with time, if your website is of extremely high quality.

After all, google wants to serve their customers, they have to show their users the results they’re looking for, because that’s what users visit Google for. It’s how Google makes money. So if you website is the best option for their users, Google will want to rank it high. So, to be the best option permanently, you need an extensive SEO strategy that focuses on every aspect of your website and marketing. We’re talking user experience, your content, the technical side of SEO, everything needs to be awesome. So to keep ranking well, you should develop a holistic SEO approach.

It’s important to keep in mind that you should focus mainly on your users and their experience of your website. Google wants to show their users the best result so focus on providing that.


Holistic approach to SEO means you focus on everything.

1- You have to think about proper keyword research, where you dive deep into what words and queries your target audience uses and how you can use that information to reach them.

2- Good technical SEO, so that for example visitors don’t run into links that don’t work, or have to wait ages for a page to load.

3- A great users experience, isn’t it annoying when you have to scroll all the way down a page to click an important button? Or when the page is cluttered and unclear? Let’s fix that.

4- Writing quality content that is original and provides your site visitors with an answer to their questions.

5- A solid social media strategy, to help reach new audiences and potential partnerships.

6- Mobile optimization, let’s be real, most people use their phone all the time, it’s a wasted opportunity not to include mobile optimization in your thought process.

7- Security, HTTPS certification and other security measures help to build trust in your message and expertise.

8- Accessibility, everyone deserves to be able to easily access your content, whether they’re visually impaired or unable to navigate your site with a mouse for example.

Well, awesome websites that have been optimized for all the aspects we mentioned earlier have a lower bounce rate, which is the rate at which people leave the website without performing an action. People are less likely to stick around when the feel like the website isn’t giving them what they’re looking for. If the website looks secure and safe, it shows information clearly and it’s quick to navigate, there’s a higher chance people will stick around and browse. Also they have a much higher chance of receiving social media attention. If nobody ever talks about your website, how can Google keep thinking it’s a good site?

Awesome websites will also result in higher conversion rates, a conversion happens every time a visitor completes a desired action on your website, like buying a product. If the audience likes and understands your website, the chance of them buying your products or returning to your website is much higher.

This information have been quoted from Yoast Academy. For more lectures you can visit their website. https://academy.yoast.com/courses/